Explore Lincoln Black Label.™
The best Lincoln has to offer comes with membership privileges*, too.
Schedule a test-driveAvailable at participating Lincoln Black Label™ Retailers only
*Restrictions may apply. See a participating Lincoln Black Label™ Retailer for complete details.
Explore the Lincoln Black Label™ themes available for each of our vehicles below.1
2026 Lincoln BLACK LABEL™
NAVIGATOR® SUV
2026 Lincoln BLACK LABEL™
AVIATOR® SUV
2026 Lincoln BLACK LABEL™
NAUTILUS® SUV
1 Available at participating Lincoln Black Label™ Retailers only
INTRODUCING LINCOLN BLACK LABEL™ OWNERSHIP PRIVILEGES2
Enjoy benefits that extend far beyond the driver's seat.
PREMIUM MAINTENANCE COMES STANDARD
Lincoln Black Label™ owners enjoy Premium Maintenance3 for four years, 50,000 miles, or four service visits, whichever comes first. And complimentary car washes will keep your vehicle looking pristine.4
LINCOLN PICKUP & DELIVERY
We deliver your new Lincoln Black Label™ vehicle to you. And when you need servicing, we’ll come to retrieve your vehicle, provide a loaner, and return it to you at your convenience.5
EARN PREMIUM PERKS
Schedule service to earn Points through Lincoln Access Rewards™. You can redeem your Points toward vehicle maintenance, premium services, exclusive offers, and more.6
2 Restrictions may apply. See a participating Lincoln Black Label™ Retailer for complete details.
3 Four years, 50,000 miles, or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades, and spark plugs (except California). See your participating Lincoln Black Label™ Retailer for complete details.
4 During life of ownership for first owner at any Lincoln Black Label™ Retailer.
5 Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label™ Retailer for complete details.
6 Must have an activated Lincoln Access Rewards™ account within 60 days of qualifying activity to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program Terms at LincolnAccessRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.
LINCOLN OWNER BENEFITS & REWARDS
Lincoln Access Rewards™ Points1 for vehicle purchase or lease
LINCOLN BLACK LABEL™
70,000 Points
RESERVE
50,000 Points
PREMIERE
40,000 Points
Remote New Vehicle Delivery
LINCOLN BLACK LABEL™
RESERVE
–
PREMIERE
–
One-year Calm membership2
LINCOLN BLACK LABEL™
RESERVE
PREMIERE
Lincoln Pickup & Delivery3
4 years/50,000 miles
LINCOLN BLACK LABEL™3
RESERVE4
PREMIERE4
Premium Maintenance4
4 years/50,000 miles
LINCOLN BLACK LABEL™
RESERVE
–
PREMIERE
–
Complimentary Care (Anytime Car Washes)5
LINCOLN BLACK LABEL™
RESERVE
–
PREMIERE
–
1Must have an activated Lincoln Access Rewards™ account to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program Terms and Conditions at LincolnAccessRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.
2Lincoln will offer a complimentary 12-month subscription to Calm through the Lincoln app (formerly known as the Lincoln Way® app) or Lincoln.com for current owners of a 2023-2025 model-year vehicle with a registered vehicle identification number (VIN) in a Lincoln account. Subscription period begins from the date of activation. Promotion ends 12/31/25. Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Program may be modified, suspended, or terminated at any time by Lincoln.
3Complimentary Lincoln Pickup & Delivery service is available on vehicles within the 4-year/50,000-mile new-vehicle limited warranty. Complimentary Lincoln Pickup & Delivery service is available on vehicles outside the 4-year/50,000-mile new-vehicle limited warranty at participating Lincoln Retailers (please check with your local Lincoln Retailer if available in your area).
4Four years, 50,000 miles, or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades, and spark plugs (except California). See your participating Lincoln Black Label® Retailer for complete details.
5During life of ownership for first owner at any Lincoln Black Label® Retailer.
Calm and the Calm logo are trademarks of Calm.com, Inc.
LUXURY ON YOUR TERMS
The ease and comfort of Lincoln Black Label™ ownership begins even before you purchase your vehicle. Schedule a Lincoln Black Label mobile showroom to come straight to your door or reserve an in-retailer experience featuring a fitting room and convenient vehicle delivery.
Schedule a test-drive
THE HIGHEST EXPRESSION OF LINCOLN CRAFTSMANSHIP AND SERVICE
Explore the Lincoln Black Label™ themes below for Navigator®, Aviator®, and Nautilus® SUVs.
Each theme combines world-class materials with exclusive design elements
to create a singularly inspiring personal experience.
THE LINCOLN BLACK LABEL™
NAVIGATOR® SUV
INVITATION THEME
The Lincoln Black Label Invitation theme celebrates the community of friendship. Dark, rich Khaya wood and supple Black Onyx leather seating surfaces with detailed Brandy stitching set the table for this reunion.
Available at participating Lincoln Black Label™ Retailers only.
ENLIGHTEN THEME
The Enlighten theme celebrates the beauty of a sunrise and the dawn of a new day. Premium materials blend to symbolize a quiet morning, a sunrise, a moment of reflection to reconnect with yourself.
Available at participating Lincoln Black Label™ Retailers only.
ATMOSPHERIC THEME
The Atmospheric theme presents purposefully curated materials, including quilted seats, to infuse the sense of renewal as a refreshing rain storm comes to an end.
Available at participating Lincoln Black Label™ Retailers only.
THE LINCOLN BLACK LABEL™
AVIATOR® SUV
FLIGHT THEME
Inspired by the heyday of flight, both exterior and interior are crafted to feel like you’re taking to the skies. With rich leather-trimmed seats, darker full engine turn aluminum, and an instrument panel with a flight-like appearance, the Lincoln Black Label Flight theme can elevate the luxury in any drive.
Available at participating Lincoln Black Label™ Retailers only.
INVITATION THEME
Delight in surroundings designed to reflect comfort and the community of friendship. The Invitation theme uses dark, rich wood and supple black leather-trimmed seats with detailed Brandy stitching to establish the mood. Open-pore Khaya wood showcases an industry-first, dual-laser etching blend of geometric and organic motifs.
Available at participating Lincoln Black Label™ Retailers only.
MOONBEAM THEME
Inspired by the awe and wonder of the universe, the Moonbeam theme weaves Moon ash wood appliqués, tastefully applied Green Moonbeam leather, and Opulence leather seating surfaces that will attract your gaze as much as the stars above.
Available at participating Lincoln Black Label™ Retailers only.
THE LINCOLN BLACK LABEL™
NAUTILUS® SUV
AURORA THEME
Inspired by the vivid northern sky, this theme helps connect humanity with nature while inspiring good fortune and optimism. Designed to evoke feelings of privilege, spirituality, strength, and potential, it features unique Allura Blue elements in the headliner, seating, and carpeting. Gradated Maple Wood with laser etching appliqués complete this rich, evocative space.
Available at participating Lincoln Black Label™ Retailers only
CHALET THEME
Experience the dual pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. With engaging Espresso and Alpine leather trim with deep Silverwood appliqués, the Lincoln Black Label Chalet theme gives rise to the sensations of a luxurious Alpine holiday.
Available at participating Lincoln Black Label™ Retailers only.
REDWOOD THEME
Experience the celebration of the warmth and beauty found in a redwood forest while evoking a calm and recentered feeling. Hand-selected materials, including Harvest Bronze leather and Herringbone Marquetry Walnut wood appliqués, create a space where you can reconnect with nature and yourself.
Available at participating Lincoln Black Label™ Retailers only
1Available at participating Lincoln Black Label™ Retailers only.
2Restrictions may apply. See a participating Lincoln Black Label™ Retailer for complete details.
3Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile new-vehicle limited warranty. Owners of vehicles outside of the 4-year/50,000-mile new-vehicle limited warranty may arrange for the service at a cost. Mileage limitations may apply.
4During life of ownership for first owner at any Lincoln Black Label™ Retailer.
5Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label™ Retailer for complete details.
6Must have an activated Lincoln AccessRewards™ account to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program Terms and conditions at LincolnAccessRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.